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Only 2% of Women Think They Are Beautiful

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The Real Truth About Beauty study was commissioned by Dove, to further the global understanding of women, beauty and well-being – and the relationship between them. It had its genesis in a growing concern that portrayals of female beauty in popular culture were helping to perpetuate an idea of beauty that was neither authentic nor attainable. Dove was concerned that this limited portrayal of beauty was preventing women from recognizing and enjoying beauty in themselves and others.

The Real Truth About Beauty findings is based on quantitative data collected from a global study of 3,200 women, aged 18 to 64. Interviews were conducted across ten countries: the U.S., Canada, Great Britain, Italy, France, Portugal, Netherlands, Brazil, Argentina and Japan.

Here are some key findings from The Real Truth About Beauty

• Only 4% of women around the world consider themselves beautiful (up from 2% in 2004)

• Only 11% of girls globally are comfortable describing themselves as ‘beautiful’

• 72% of girls feel tremendous pressure to be beautiful

• 80% of women agree that every woman has something about her that is beautiful, but do not see their own beauty

• More than half of women globally (54%) agree that when it comes to how they look, they are their own worst beauty critic

“Dove believes every woman has the potential to look and feel her best,” said Dove marketing manager Kate Swan. “We feel the most beautiful women are not necessarily those born with the most, but those that make the most of what they have with simple everyday care.”

To help inspire women to think of themselves as beautiful, Dove has also teamed up with psychologist Nancy Etcoff and self-esteem expert Tara Cousineau to create a “Mindful Me” tool kit as part of its campaign. Check out Dove’s Tumblr page for more.

This article was posted based on authorization from Banke Falade (https://lagosbeautyblogger.wordpress.com/2017/07/31/how-to-get-over-low-self-esteem/)

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